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6 Ways to Promote your Podcast in 2023

If you have a podcast, it's great to share your content with the world. You can do this by promoting your podcast on social media, by contacting other podcasters who want to learn more about what you're doing and feature you on air. Here are six different ways that anyone can promote their own podcast:

Podcast Promotion Tip 1: Create a website

The first step to promoting your podcast is to create a website. This can be as simple as creating a page on your existing website or blog, or you can set up a separate domain name (e.g., and host it there. If you don't have much time or money to spend on this, then using WordPress will make things easier for you because it's free and easy to use!

Once the site is live, make sure that all of the information about your podcast is easy for people who visit the site--and search engines--to find:

  • What is this podcast about?

  • Who are its hosts/guests?

  • When will new episodes be released?

You should also include links back into social media platforms like Twitter and Facebook along with iTunes where listeners can subscribe so they don't miss out on any new episodes when they come out!

Podcast Promotion Tip 2: Post every episode on Youtube

If you are already posting your podcast episodes on YouTube, then great! If not, this is another opportunity to get more eyes on your content.

YouTube is a great platform for promoting your podcast because it allows you to share videos with other social media platforms and create an audience of people who are interested in what you have to say.

If you're looking for more exposure for your podcast (and who isn't?), then consider posting every episode on Youtube as well as iTunes or Stitcher Radio.

Podcast Promotion Tip 3: Set up your podcast on Twitter, Facebook and other social platforms

You've created your podcast, now it's time to promote it. The first step is setting up a Facebook page and Twitter account for your podcast. You can also set up groups on Facebook or create an Instagram account if you want to use visual content as well as audio content in your marketing efforts.

Once these accounts are set up, make sure they're active by posting regularly and engaging with other users within the community of people who follow you on social media. You should also add podcasts that are similar in theme or subject matter as yours so that listeners will be able to find new shows they might like based on their favorite hosts' recommendations!

One way I've found effective at getting more listeners involved is by using hashtags when promoting my show (like #podcasts) because then other users who search for those terms might see my profile pop up alongside theirs when scrolling through their feed...and possibly subscribe after checking out what we have available!

Podcast Promotion Tip 4: Get featured on iTunes

There are many different ways to promote your podcast, but one of the most effective is getting featured on iTunes.

iTunes is the largest podcast directory in the world, with over 25 million podcasts listed and millions more being added every day from all over the globe. It's also a popular way for listeners to listen to their favorite shows--over 2 billion devices use iTunes as their default app for listening or downloading podcasts!

Getting featured on iTunes can give your show exposure like no other platform can provide: it will be seen by thousands of new potential listeners who may not have heard about it otherwise. And because there are so many different types of people using iPhones (and now iPads), there will always be someone out there who has been waiting for something exactly like yours!

Podcast Promotion Tip 5: Enlist the help of influencers who will promote your podcast for you

Influencers are people who have a large following or audience and use their platform to promote products and services. They can be bloggers, YouTubers, Instagrammers or social media stars.

In order to find influencers in your niche, you need to do some research. Try Googling "top ___ influencers" where ___ is the topic of your podcast (for example "top fitness influencers"). The results will show you which sites have lists of top influencers for that particular topic area - these sites include:

  • BuzzSumo's list of the most shared content on Twitter over the past year

  • Klear Blogger's list of blogs with over 100k monthly visitors

Podcast Promotion Tip 6: Connect with local radio shows and media outlets in your area who might want to learn more about what you're doing and feature you on air.

  • Connect with local radio shows and media outlets in your area who might want to learn more about what you're doing and feature you on air.

If there are any local radio shows or print publications that cover the topics of your podcast, reach out to them! Explain what your podcast is about and ask if they would be interested in featuring it on their show/print publication. If so, offer to do a live interview or remote broadcast (if possible). Finally, ask if there's anything else that would make them more likely to feature your podcast--maybe even being a guest host for an episode of theirs?

You can get the word out about your podcast in many ways, including using social media, blogging, reaching out to potential guests/interviewees and more.

You can get the word out about your podcast in many ways, including using social media, blogging and reaching out to potential guests/interviewees.

Social media is a great way to promote a podcast because people are already on social media and interacting with each other all day long. If you have an Instagram account or Twitter account then post about your new episode as soon as it comes out!

Blogging is another great way to promote your podcast because it gives you control over what information gets shared online (and when). You can write blog posts that explain why people should listen to one of your episodes or even write articles related specifically towards promoting other creators/podcasts similar in genre as yours (so listeners may also become fans).


We hope these tips have given you some ideas of how to get your podcast out there into the world. Remember that there are many different ways to promote a podcast, so don't feel limited by what we've covered here! You can always find new ways to reach out and connect with new listeners--and that's what it's all about after all: getting people interested in hearing more about what you have to say.

Ready to start your Podcast? Contact us by chat or email us at today and book your free consultation today.

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