You've spent months, maybe even years planning your podcast. You know exactly what you want to talk about and the perfect format for it. You've got a killer intro and outro that is going to make people want to listen to everything you have to say. But now what? Well, my friend. Now it's time to launch your podcast! In this post we will discuss how best to launch your podcast from A-Z so that you can get out there and start sharing your message with the world.
Develop the brand of your podcast.
Develop the brand of your podcast.
Your podcast is an extension of who you are and what it represents, so it's important to define its brand before launching. Make sure that the name, logo, cover art and website reflect this vision by answering these questions:
What is the main goal of your podcast? Is it informative or entertaining? Will it focus on a specific topic (e.g., sports) or try to appeal to everyone (e.g., politics)?
Who is your target audience? Are they male or female; young or old; liberal or conservative; urbanites versus rural residents--and so on.
What do they want from their listening experience with this particular show/network/podcast network? Do they want something lighthearted and fun or educational with substance behind every episode? If so then consider developing an episodic structure where each episode has its own theme instead of just one long run-on story arc per season like Serial did back in 2014 when everyone was still obsessed with true crime podcasts."
Create a podcast release plan and strategy
Now that you've got your idea and a plan, it's time to start making things happen.
First, create a list of potential topics for each episode. This can be as simple as jotting down the questions and ideas that come to mind when thinking about your podcast--the ones that excite you most and feel like they'll be interesting for listeners. Then, narrow down those ideas into specific topics by asking yourself these questions:
What do I want people to know or understand after listening?
How will this help them in their lives or careers (or both)?
Is there anything else they should know before listening?
Find a good podcast distribution company.
The next step is to find a good podcast distribution company. Podcasting needs to be distributed in order for it to grow and succeed, so this is an important part of your launch plan—and one that can make or break your business.
Finding the right show distributor will require some research on your part, but there are lots of companies out there that specialize in helping podcasters get their shows up onto different platforms. You can check out Google for free and type “podcast distribution” into the search bar, or use services like Podbean and Anchor Audio & Video (AXV). Each company has its own approach when it comes down to finding new audiences for podcasts; some focus more on radio stations while others target specific platforms like Spotify or Apple Music—so be sure that whatever platform(s) you choose has what you want!
Get your email marketing ready to rock
Once you've got your podcasting platform set up, it's time to start thinking about how you're going to get people listening. You might have a large following on social media or be able to get some press in local publications, but those are only going to be part of the equation. The best way for new listeners (and old ones!) to find and hear about your podcast is through an email list.
If this sounds like something that would be too complicated or expensive for a small business owner like yourself, think again! Email marketing automation software makes it easy for anyone with access rights on their website or blog--that's pretty much any business owner who has an online presence--to create opt-in forms where users can sign up for updates via email. Once they've signed up through one of these forms and confirmed their subscription by clicking on an activation link sent by email (which will also confirm their address), they'll automatically receive future emails from you whenever there's new content posted anywhere on your site including blogs posts or social media updates related specifically towards them as well as general announcements related towards all subscribers within each category such as "All About Me" vs."Letters From Our Customers" vs."Product Recommendations" etc...
Buffer Your Social Media Accounts
To ensure that your social media accounts are being updated regularly, it's important to schedule at least one post per day. You can do this with a tool like Buffer or Hootsuite.
If you're new to scheduling and posting on social media, here are two quick tips: 1) be sure to include links in your posts; 2) don't use hashtags unless they are relevant to what you're talking about in that particular post (e.g., don't use #podcasting if all of your tweets are about podcasting).
Launch day is here, you can do this!
On launch day, you can do this! You have all the tools you need and are ready to launch. You are a podcaster now!
We hope that these tips have helped you get ready for your podcast launch. Now it's time to put them into action! We wish you the best of luck with your podcast, and we can't wait to hear what new episodes are coming out next week.
If you need help getting started on your podcast, our team is excited to help you. We do everything from branding to providing the perfect space for you to record.