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How to stand out as a music artist in 2023

Updated: Dec 26, 2022


music artist branding and development
Space Create in Killeen


In the past, artists were able to get by on their talent alone. They would find an audience with their music and get discovered in a local bar or club. In today's digital world, it's much harder for new artists to stand out from the crowd. There are millions of other people making music and trying to get noticed on social media platforms such as YouTube or Spotify. With this being said, there is no way around having some sort of marketing plan if one wants their

work heard by others. Here are some tips I've learned over time that have helped me become more successful:


Develop your brand and image


To stand out from the crowd, you'll need to develop your brand and image. Your brand is what differentiates you from other artists, and it can be as simple as your name or something more complex like a catchphrase or slogan. Your image is what people associate with you visually—what they see when they think of you or hear your music.

Your branding will help set you apart from other artists by defining who you are as an artist and how audiences should perceive, interact with, and think about you. It's important that this branding remain consistent across all platforms so that fans know exactly who they're listening to when they see one of your songs on Spotify or YouTube.


Make good music


The first step is to make great music. You need to be original and your music should make people feel something. That can mean different things for different people, but it needs to be personal and authentic. You also need to be creative, which means using your imagination, experimenting with new sounds or techniques, taking a risk sometimes—and sometimes failing miserably! But don't worry if you do; just keep going and learning from your mistakes. The most important thing is that the music comes from a place inside of you that only you can access; this will help ensure that it's unique and genuine in its expression.

And finally: don't try too hard! Do what feels right in the moment while paying close attention to how others react (and keep listening), so that you know when it's time for another batch of songs!


Collaborate with artists who are more known than you


If you want to gain more fans and exposure, collaboration is one of the best ways to do it. Working with someone who already has a strong social media presence can help you boost your own following. Collaborating with other artists will also help you gain more exposure for yourself, which can lead to more fans and followers on social media.


Create a marketing plan for each release

  • Create a marketing plan for each release

  • Define your target audience

  • Define your goals and objectives

  • Determine the budget you have available to invest in this marketing campaign, including how much money you are willing to spend on marketing materials, advertising and promotions (including social media) and anything else that might be required to execute the plan effectively (for example, equipment rental or professional services).

  • Set timelines for the execution of the campaign so that it is completed by the time you want people talking about it online (ideally within 24 hours)

Develop a good online presence


To ensure that you're standing out as a musician in 2023, it's important to have a strong online presence. Social media is the most important platform for this.

  • Create an official website: Your website should be easy to navigate and full of information about your music, your upcoming shows, and anything else that people would want to know about you.

  • Be on all social media platforms: There are many different social media platforms that people use today; make sure yours is on them! It will help if you add links from your site so fans can easily find their way there. Make sure your posts are consistent across all networks so fans know what kind of content they can expect from you wherever they see it pop up.

  • Use social media for promotion purposes: Make sure all of your posts related to promotion (for example, advertising gigs) include links back to the actual event page where people can purchase tickets if interested - this helps bring traffic back over into those sections where traffic may not normally go (like merchandise pages). In addition, consider using hashtags relevant only within each platform (e​​g., Twitter versus Instagram) rather than trying out everything at once across multiple channels - this will help filter out some noise but also make sure those who do follow along have access directly through whatever method works best for them personally!

Be consistent on social media


Social media is one of the best ways to get your music out there, but it's also one of the hardest places to maintain a consistent presence. The competition is fierce, and if you don't post regularly or share new content, fans will forget about you and move on to someone else.

Here are some tips for staying active on social media:

  • Post regularly. It might seem obvious, but unless you're an established artist with tons of followers who can't wait for more content from you, posting once a week probably won't cut it—you need to be active every day in order to build up a following from scratch!

  • Share your music as much as possible without going overboard. Don't just post links without any additional context—write about what inspired you when writing that song or why this is such an important moment in your career so far!

  • Engage with fans by replying directly at them (when appropriate) instead of just liking their comments from afar; this shows that they matter enough for their opinions mattering too!

  • Be yourself: Your personality will shine through whether or not anyone knows who wrote those lyrics before getting popular enought o actually make some money off them."

You will have to build a following, which can be difficult in the beginning, but once one has found success, their work is rewarded.


You will have to build a following, which can be difficult in the beginning, but once one has found success, their work is rewarded.

Although it may take time to build a following and gain exposure for your music, you should use social media as much as possible. You want to connect with people who share similar interests and values with your music. This will help spread awareness about who you are and what kind of music genre you represent.


Remember, being a music artist is hard work. You will have to find your own unique voice and style, develop an engaging presence on social media and in the press, as well as constantly create new material that excites audiences. In this day and age of instant gratification, it may seem like an insurmountable task, but if you’re willing to put in the hours necessary for success then it will surely come!

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